If a house is really nice but no one looks at it, does it really matter? For a seller, the most important thing is visibility. Every day, more and more inventories are added in the real estate market- in various categories. So, a market that functions predominantly on constant improvements in the ways of wooing the clients, getting traffic and engaging the same becomes important.
However, with so many properties in the market, is it possible for a seller to stand out in the crowd? If so, how?
It is not an easy task to get the desired number of traffic on a listing. However, by following a certain set of do’s and don’ts, a seller can increase the traffic of a listed property.
Below are mentioned some simple real estate listing tips to increase traffic.
> Mobile friendly
Buyers these days do not necessarily spend time reading papers or surfing the computer at home looking for listings. The world is getting confined to our smartphones. Thus, designing a mobile-friendly website and a user-friendly application is necessary. Sellers can also introduce offers and coupon codes to appease buyers.
> Go online
‘Going online’ don’t mean building an app or a website for your business. More than 90% of the business done today has a base online. So, real estate sellers need to make their presence felt. This is where social media marketing plays its role. Being active on social media is important to boost traffic.
> White-hat SEO
Just making a public listing is not enough. SEO or Search Engine Optimization is essential to create a niche for your listings and generate the desired traffic for the same. Without any favorable SEO activities, it is hard to receive the desired results.
> The Presentation
The listings that get huge responses are the ones with qualities like beautiful photos, videos or great content defining them. Without these, the listing will just be one of the many posts that people scroll every minute. Presentations play a huge, yet majorly ignored role when it comes to selling a product.
> Customer relationship
We have written exclusive articles on the tips and tricks to increase the client base and maintain a healthy and strong relationship with them. The relationship that exists between a buyer and seller is the bloodline of any business. Nurturing it is a must.
> Home improvement
No matter how long you’ve been in the industry, there are always new things you can learn to help you do your job better.